Summary of Activities
After last week's video deliverable, the group agreed to take a break this week to focus on other academic activities. We met again over Skype on March 27th to discuss the results of our video and kick off the project's next phase. We have also begun to reach out to our contacts at Glaxo to see if any of them would be willing to grant us an interview and discuss GSK's corporate social responsibility initiatives.
Reflection
We again received very positive feedback from the tutors on our video deliverable, which was encouraging given the logistical problems we'd encountered in its production. The week off from the project has also helped us to refocus and gain some perspective on our next steps. Sometimes it is difficult to properly prioritize and organize a project when you're in the middle of a deliverable crunch. A little time to step back and reflect can be invaluable in determining priorities.
Next Steps
This week, team members will continue to reach out to GSK contacts both in Europe and North America, in order to determine what access we have to the company. Specifically, our NYU colleagues should be looking at making connections both in New York and a Glaxo's North American headquarters in Philadelphia. On the European side, the European team members will be working towards securing contacts both locally in Milan and Barcelona, and hopefully at Glaxo's global HQ in London.
This week was the opportunity to get all our team members get involved and focus on the core of the project. It is, in my opinion, its the most interesting part since we are going to receive soon some valuable insights directly from GSK's offices and learn from our external research on economic inequality and CSR initiatives in the pharma industry.
ReplyDeleteTherefore, I look forward to collect information, share it with the other team members and pursuing the writing of our final report.